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Phase 1: Killer Design
The first phase is a GREAT DESIGN, where we bring your online business concepts to life in ways that you didn't even imagine possible. In this phase,
we take your existing or desired identity and surround it with a dynamic online look and feel. We can work with any identity, or even create one for you, and develop a web
layout that fits the appropriateness of your business audience and industry.
How do we know about your audience and industry? Great question! We research your competitors! Odds are we've done a website for a client
in your industry already, but either way we start the research process from scratch with you in mind. This in-depth look at who's out there let's us see how your industry
operates and how we should fit you in (based on your input of course). Between the two us, we can make sure your website design is ideal - right down to the last color.
Phase 2: Powerful Content
The next very important phase is original CONTENT CREATION, where we "open the hood" of your business to really get to know you, your marketing strategies,
and your goals. With that in mind, we develop original text and select relevant images that fill in your website and help get you business!. Lets face it, its difficult
to find time to develop content for your website while running your business! We know how hard it is - so we do it for you. Once we start compiling your content, you
can see that every word, every image, every button, is crafted with a clear sales process to get folks to call you, come buy, or purchase your products.
By hitting the internet to research your competition, we can see what your up against. This is a critical part to creating important, informative content.
We see who's on top and why, and how your business should be positioned in all of it. Some websites need more content in order to "capture" the proper audience while including
enough helpful information to "hook" them; some websites need far less. Wherever your business fits in all of it, we make sure you're set up properly. With your direction,
we can literally develop an entire website - filled with excellent content and you didn't even have to write a single word!
Phase 3: Getting Traffic!
The last phase of your website project is the SEARCH ENGINE OPTIMIZATION part. This is usually the last phase because it involves optimizing all finalized
content. Incomplete websites can get negative ratings by displaying an "UNDER CONSTRUCTION" page. If needed we can take the content you already have and add more or optimize
it. Through this series of specialized SEO processes your site is sent to the search engines. For most website designers, what comes next is just a waiting game... watching
for the search engines to index your website and think its valuable. But Power Tie has developed ways to jump start your site onto the major search engines so they are working
for you FASTER.
Power Tie has special software, not to mention resources, helpful partners, and a decade of experience, all of which we use thoroughly to make sure everything
that can be done to complete and optimize your site is done - and done right!
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